SEO · Print · Full-scope marketing
Oertle Textil AG: B2B marketing and SEO for a Swiss textile brand
Search Google for “Spitalwäsche” (hospital laundry) and Oertle Textil comes up as the first organic result; organic traffic grew 118% in 60 days. The Swiss textile brand supplies hotels, hospitals and institutions. As a B2B brand it has different goals than a consumer brand, and its content has to work differently to reach them. I was responsible for all of its marketing, from strategy, brand book and print to SEO and product photography.
- Client
- Oertle Textil AG
- Industry
- B2B textiles
- Role
- Full-scope marketing, self-employed
- Period
- 2025 – present
Overview
What I did
- Marketing strategy & positioningMarketing strategy for a new target audience and support with the trademark registration.
- SEOSEO optimisation for Google and Bing and Google Maps, plus technical SEO on the website. Go to section →
- PrintAdvertorial in the regional magazine “Best of Kanton St. Gallen 2026”. Go to section →
- Brand book & logoI created the brand book and led the logo update. Go to section →
- Product photographyShooting and editing of product photos for web, social media and print. All product photos →
SEO
+118% organic traffic in 60 days
How? By targeting the terms buyers actually type in.
- Search terms buyers really use
- New and revised content for them
- Technical groundwork so Google can find the site
Period: 60 days · Sources: Google Analytics 4, Google Search Console, SEMrush.
Advertorial in “Best of Kanton St. Gallen 2026”
“Textilien mit Tradition” (textiles with tradition): the advertorial on Oertle Textil in the regional magazine, page 38.
Cover and layout: © Miplan AG, “Best of Kanton St. Gallen” 2026.
View the article in the online magazine ↗
My part in the article
- Photo concept, shoot and retouching
- Contact with the editorial team
- Several rounds of text corrections
- Supplied all the information
Strategy & brand
Brand book and logo
I created the brand book myself and led the logo update. The brand book covers the logo system, colours, typefaces, document templates and clear rules for using them.
Logo and trademark: © Oertle Textil AG.
Product photography
Product photos from the showroom
Photographed and edited by me, for web, social media and print.
Tools
- Google Analytics 4
- Google Search Console
- SEMrush
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