Social media · Agency 2023–24
Danone, OMODA, FAM: social media projects at Family Agency
5M+ video views for Health&Nutrition (formerly Danone), 200k+ organic views for OMODA, Top Voice badges on LinkedIn for FAM: I ran all three projects as project lead at Family Agency.
- Agency
- Family Agency
- Role
- Project lead
- Period
- 2023–24
- Projects
- Danone, OMODA, FAM
Way of working
My role: taking projects from idea to result
At the agency I planned, briefed and quality-checked; I did not produce the videos.
- Task settingSet the goal, audience and scope.
- BriefsClear written guidelines for designers and the content team.
- CollaborationOngoing coordination with designers and the content team.
- Quality controlReview results and refine until they fit the goal.
- ResultMeasure the impact and report back to the client.
Social media · 2023
Danone → Health&Nutrition: 5M+ video views
Danone left the Russian market in 2022 and the business became Health&Nutrition. The brief: refresh social media and build awareness of the new brand as a local dairy producer.
- Content strategyTopics around a healthy lifestyle and the role of dairy.
- Vertical videosShort vertical formats built for reach.
Role: project lead. Content: © Danone Russia, now Logika Moloka. Preview image taken from the video.
Content & video · 2023–24
OMODA: 5 motion videos, 200k+ organic views
A global car brand from China wanted organic attention with short vertical videos. My role: project lead. The designers made the videos; I handled the analysis, the briefs and the quality control.
- Market and trend analysisWhich vertical video formats work in the category.
- Task setting and briefsClear guidelines for the designers.
- Steering to the resultCoordination and quality control through to sign-off.
Role: project lead at the agency. Content: © OMODA RUSSIA. Preview image taken from the video.
LinkedIn · 2023–24
FAM: LinkedIn social selling with Top Voice badges
The agency was going international under the FAM brand, so I launched a LinkedIn social selling programme.
- Expert profilesBuilt with clear positioning.
- OutreachTargeted outreach to the audience, growing the network step by step.
- Regular postingA steady rhythm for every profile.
- Top VoiceMy own profile earned the LinkedIn Top Voice badge.
Results after 3 months
Tools
- Google Slides
- Hootsuite
- Meta Business Suite
- Asana
- Jira
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