Portfolio Presentation
Olga Oertle - SEO, Social Media and Content Creation Professional

Olga Oertle DIGITAL MARKETING AND SOCIAL MEDIA PROFESSIONAL

Digital Marketing & Social Media Professional

About Me

Digital Marketing and Social media freelancer based in St. Gallen, Switzerland, with 11 years of B2B and B2C experience in digital strategy, SEO, Content creation and SMM management.

Having 11+ years of experience working with international companies, I help businesses build structured digital marketing systems to improve their online visibility, audience growth and lead generation.

During my career I have worked both in-house at international corporations and on the agency side, managing cross-channel campaigns and digital marketing strategies across European and CIS markets. This experience allows me to combine strategic planning with hands-on execution across the main digital channels.

My work focuses on practical, data-driven marketing. I develop digital marketing strategies, implement campaigns and continuously optimise performance using analytics, KPIs and customer journey insights.

My work experience includes companies from the following industries:

  • Metallurgy (Steel Pipe Production)
  • Textile Production
  • FMCG (Food and Beverage, Personal Care Goods)
  • Car Manufacturing
  • Pharmaceutical Products
  • Digital Services
Freelance

Digital Marketing Consulting

2025 – Today

Helping businesses grow through strategic digital marketing solutions.

Blogger and Video Production Agency Owner

2018 – 2020

Built successful influencer presence and managed commercial video production agency.

Agency

Project Lead Content and Social Media

2023 – 2024

Provided digital creative solutions for global brands.

Corporate

Team Lead Social Media

2020 – 2023

Run Social Media department at the world's largest B2B steel pipe manufacturer.

Get more information about my career, education and professional skills on LinkedIn.

Services

Brands I worked with

Featured Projects

Olga Oertle - SEO for Swiss B2B Brand

SEO for Swiss B2B Brand

Oertle Textil AG is a Swiss B2B textile company providing Hotels, Hospitals and other institutions with high-quality fabrics. The goal of the project was to improve the website’s visibility in search engines and increase organic traffic at the website's core markets.

+118% Organic Traffic
+20% Direct Traffic

Scope & Role

Strategic SEO support for an established Swiss B2B brand with a focus on sustainable organic growth. KPIs included organic sessions, new users and direct traffic.

  • SEO audit of the existing website (technical setup, structure, content) with prioritised quick wins.
  • Keyword and competitor research for DACH and selected European markets.
  • Optimisation of meta data, information architecture and internal linking.
  • Content recommendations for product and category pages focused on search intent and conversion.
  • Set-up of reporting based on Google Analytics, Google Search Console and SEMrush.
Olga Oertle - Content Creation & Social Media Strategy

Content Creation & Social Media Strategy

From 2018 to 2020 I grew and managed Instagram and TikTok channels as an influencer, focused on audience growth, monetisation and consistently creating of high-performing viral content.

10K+ Instagram Followers
1M+ TikTok Views

Scope & Role

End-to-end ownership of personal brand and content ecosystem – from positioning and content pillars to community management.

  • Built a mid-sized, engaged influencer community around lifestyle and travel content.
  • Developed and produced short-form video content optimised for virality on TikTok and Instagram.
  • Collaborated with top brands (e.g. Daniel Wellington, Booking.com, travel bag brands) on paid integrations.
  • Combined organic growth tactics with paid campaigns to acquire and retain followers.
  • Analysed performance metrics (reach, saves, shares, engagement) and iterated content formats accordingly.
Olga Oertle - Digital Marketing Strategy and Operations Management for Startup

Digital Marketing Strategy and Operations Management for Startup

In 2019 I founded a video production agency serving Russian-speaking influencers and brands, producing vertical commercial videos and animated ads (15–30 seconds).

200+ Client Videos
1 Month ROI Period

Scope & Role

Full ownership of a boutique video production agency – from sales funnel architecture to creative production.

  • Designed and tested a sales funnel with a typical ROI period of about one month.
  • Automated client communication via a Telegram bot integrated with CRM.
  • Produced 200+ commercial videos and animated creatives for bloggers and small businesses.
  • Managed a distributed team responsible for scripting, shooting and editing.
  • Optimised creatives based on performance data to improve conversion rates.
Project image
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Pricing Packages

CHF 690 / Month

Starter Package

For small companies that need a solid online presence.

  • Initial Social Media profile audit and recommendations
  • 1-month content plan of 4-6 social media posts (includes one primary content format)
  • Basic graphic design, copywriting and community management (2x per week)
  • Monthly performance report

Best for local businesses, small service providers and startups.

CHF 1’750 / Month

Growth Package

The most popular plan for structured, measurable growth across multiple channels.

  • Initial Digital Marketing audit + Social Media strategy
  • 1-month content plan of 10-12 social media posts (includes prepared cross-post visually adapted content)
  • Advanced graphic design (high-quality AI-generated, vector-based, customisable visual content), copywriting and community management
  • 1 paid campaign (Meta or LinkedIn Ads, incl. campaign setup, ad copywriting and visuals)
  • Basic Content SEO recommendations + monthly reporting

Best for SMEs, personal brands and scaling businesses.

CHF 4’900 / Month

Performance Package

A full digital marketing engine for active business growth.

  • Initial Digital marketing & Social Media strategy
  • Social media management + content creation of 20 social media posts per month (includes prepared each platform-specific content)
  • Existing Content SEO optimisation + paid ads management up to 5 campaigns per month (META/Linkedin, incl. campaign setup and optimisation, ad copywriting and visuals)
  • Initial 5 HTML newsletter templates (incl. newsletter setup, copywriting and design)
  • KPIs tracking, analytics, monthly strategy calls + detailed reporting + recommendations

Ideal for businesses that want to scale proactively and consistently.

Project-Based Services

Marketing Consulting

Initial Consultation and Project Planning

Have a Project in Mind?

E-mail LinkedIn